Media kits: how to read them before buying visibility

What to check in a media kit: audience, formats, placements, calendar, pricing, measurement and commercial conditions.

Commercial offers change: always verify current information directly with the media outlet before buying.

What to check

Audience: ask for the period, measurement source and the difference between visitors, subscribers, circulation and impressions.
Formats: display, newsletter, video, podcast, special features, events and sponsored content work differently.
Measurement: clarify which campaign metrics are delivered and whether minimum delivery applies.
Conditions: check deadlines, creative approval, sponsorship labels, cancellation terms and taxes.

Use the media profiles to find published commercial or professional contact routes, then compare several offers rather than relying on one outlet.

Verified professional contact routes when publicly available.

A simple selector by sector, objective and language.