1. Research before outreach
Read recent coverage and identify sections and authors who regularly cover your sector. Use professional contact details published by the outlet.
2. Write a useful message
Explain what is new, why it fits the editorial focus and what evidence, data or sources you can provide.
3. Make the newsroom’s work easier
Prepare key facts, accurate names, sourced figures, usable visuals and an available spokesperson.
4. Respect contact preferences
Prefer the channels indicated by the newsroom and avoid private contact details not intended for professional outreach.
5. Keep a contact history
Record who was contacted, the topic and the outcome. This reduces duplicate outreach and improves targeting over time.
Email [email protected]; each request is manually reviewed before an update or publication.
